Advancing Diversity in MBA Education and Corporate Leadership
Situation
Since 1966, The Consortium for Graduate Study in Management has been at the forefront of increasing the ranks of African Americans, Hispanic Americans, and Native Americans in top-tier MBA programs and corporate leadership. However, recent shifts in the diversity, equity, and inclusion (DEI) landscape, particularly following the Supreme Court's decision on affirmative action, have made its mission more critical than ever.
At the same time, shrinking corporate budgets, heightened competition for diverse talent, and evolving industry trends have created new challenges in attracting and supporting prospective students, corporate partners, and member schools. To maintain its leadership position and drive greater impact, The Consortium needed a strategic approach to amplify its value proposition, modernize its digital presence, and strengthen engagement across key stakeholders.
Approach
Guided by a steady mission for over 59 years, The Consortium embarked on a journey to refine and strengthen its impact. The organization recognized that to remain the premier hub for diverse MBA talent, it needed to not only modernize its outreach but also deepen its engagement with students, schools, and corporate partners.
The project began with the development of a powerful tagline that would encapsulate The Consortium's mission and value proposition. This tagline served as the foundation for the broader strategy, ensuring clarity and consistency across all communications.
The existing website, though rich with information, was outdated and cumbersome to navigate. A sleek, intuitive, and visually engaging website was developed to better communicate The Consortium's mission, impact, and opportunities. This new platform prioritized streamlined navigation, interactive elements, and compelling storytelling, ensuring that every visitor-whether a prospective student, a corporate partner, or an academic institution-could quickly grasp the immense value of The Consortium. Testimonials and success stories were woven throughout the site, showcasing real-life examples of how The Consortium has transformed careers and lives.
The Consortium saw a surge in engagement, with a significant increase in website traffic and prolonged user interactions. More prospective students leveraged The Consortium's resources, leading to a higher number of qualified applications to top-tier MBA programs. Corporate and academic partnerships strengthened, with more companies and institutions eager to align themselves with The Consortium's mission and talent pool.
Our Client's Experience
Sociable Consulting has been an invaluable partner in transforming The Consortium's digital presence. Their strategic expertise, creative vision, and deep understanding of our mission helped us elevate our brand, streamline our messaging, and enhance engagement across key stakeholders. The new website has not only modernized our platform but has also made it easier for students, corporate partners, and academic institutions to connect with us.
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