Fresh Start
Transforming the lives of Delaware women through education and mentorship
Website Design 

250% increase in scholarship applications

153%+ in newsletter click rate
23%+ in digital fundraising
10.5+ increase in social impressions
22%+ in site visits


Fresh Start is an all-volunteer, sustainable scholarship foundation empowering Delaware women to achieve more. 25 years later and $1.46M in scholarships awarded, the organization has directly impacted the lives of 661 women in times of crisis and need with financial support for college and a community of mentorship and empowerment.

Struggling with an impossible to manage website and an outdated scholarship application process, Fresh Start came to us with the goals of digitizing the Fresh Start Scholarship application and mobilizing the Delaware community to get more actively involved in their mission.

Content Strategy & UX Design Approach

We started by exploring the current site to better organize the site into content and navigation that scholars and donors would understand. From there, we developed wireframes to ensure the navigation design and new online scholarship application was intuitive and user centric.  

Listen, Delaware
News for People, Not for Profit

Web Design

With a storytelling approach in mind, we developed a dynamic and rich site that is authentic to the Fresh Start brand and will continue to support the organization’s engagement and fundraising goals for years to come.

Empowering outstanding researchers and physicians




I had a huge dream to graduate college and it changed my life forever. Now, I want to help inspire high school students to bridge their dreams and make college happen.

Winnie Sun, Sun Group Wealth Partners

What Our Clients Say About Us

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